Re: Help!! Can’t sell or rent my own house!! - Posted by Frank Chin
Posted by Frank Chin on April 28, 2005 at 04:57:51:
Barbara:
I got a SFH in Long Island NY that’s been a rental for over 20 years. While I rented apartments using RE agents, I had not been succesful using agents for this rental.
In fact, the way I do it, I give the agents a 3 to 4 week head start on it, by letting them show the place 2 weeks before the prior tenant vacates to thru the painting and repair period, about another two weeks. I tell them that after the place is painted, fixed, I’ll market and show it myself as well.
Most agents agree to this because none will think or admit that it’ll take more than 4 weeks to rent the place.
I find thru the years in my area that there are two types of renters. One type would only approach owners directly because agents charge ONE MONTH’S rent to the prospective “tenant”. Is that the case in your area?? I’m in NY, but in MA where I also own rentals, the LANDLORD pays the agent’s fee.
Another type of tenant only goes thru agents. This is a smaller group but these include people relocating from out of state, business owners, people with limited English, and some cases people too shy to do it themselves, often older retired people.
I find people looking on their own currently outnumber those using agents 10 to one. The BIG reason cited is the ONE MONTH fee charged by the agent. Rent for my SFH is $2,200/month, and renters find it hefty in addition to the 1-1/2 month security I charge.
Barbara, are you asking for security too?? And if the tenant pays the fee, PLUS the first months rent, how much out of pocket moving into your house??
I recall a good example.
I placed an ad to rent the house on a father’s day weekend. I had over 20 people coming over, and about 12 applications. I had a fight among the top 3 applicants. My wife was afraid it’ll be slow because it’s “father’s day”.
The local agent also had an ad in. They’re not spending any more or less to market my house because their ad normally says:
Rentals available 1,2,3 BR apartments. Houses for rent.
While the agent bought one or two applicants per week the weeks prior, she said no one called about houses on that father’s day weekend.
Barbara, there might be several reasons for your problem, and I suggest you get the local papers to see how much competitve units go for, and visit some of them if you can. ALso, either you, or ask a freind to call local agents to find out how much they rent they ask for.
When we did this some years back, and ask them about renting out my house, agents will tell me, “I can get $2,200 rent for your house”. But if I had a freind or my wife call the very same agent later and ask how much houses go for in the area, the answer would be “you can get a nice place for $1,750”.
My wife was a RE agent doing rentals once. She tells me that while its true the agency has a range of rentals available, they’ll bring people to see a high price rental to first as an example of a high price rental. Then they’ll bring people to see the cheaper one and exclaim “this place is about the same as the other, and is so much cheaper”.
When I asked why some places are overpriced, she tells me owners tell the agency they want at least so much because they have to cover the mortgage.
Barbara, a lower rent, NO agent’s fee, free first month’s rent etc. would get you the tenant you need.
Frank Chin