Posted by Mark on August 18, 2004 at 15:35:09:
There is a guy looking for motivated sellers and advertising on a York, PA, radio station (WOYK), but I don’t remember the name of the guy or his company and if I did, I couldn’t tell you how to contact him - which is a problem with radio. I think it could work if you could develop a very catchy radio spot, but if you advertise on a station that a lot of people listen to, you’re going to pay a lot of money for just one or two spots. If you buy airtime on a smaller, less listened to station, you’ll pay less, but fewer people (and fewer of the right people) are going to hear it. As for TV? Same deal, but you’re going to have to pay production expenses besides the airtime. I’d only recommend that if you’re a big and/or rapidly growing company. Considered billboards?