Posted by JP on August 25, 2003 at 13:11:49:
I just bought another 150 bandit signs from banditsigns.com. I think it was around $350 total for our custom signs, don’t even remember. I guess it just depends on how many you put out. You can spend as little or as much as you want. Here in the Dallas area most of them don’t last very long so we put out a bunch … because they work great!
Signs and Ads - Posted by Bryan
Posted by Bryan on August 24, 2003 at 23:48:12:
What are some average costs (monthly) that you are paying for Real Estate signs and for running newspaper advertisements? Please give details on what you pay for. Thanks.
Re: Signs and Ads - Posted by Jim FL
Posted by Jim FL on August 25, 2003 at 15:35:58:
Bryan,
As Brent indicated, the amount of money investors spend depends on too many factors that might not make them apply to you.
What are you looking for here?
A possible budget to work out for marketing?
Check ad prices.
In some areas, classified ads in the daily paper are not bad, and in others, they cost an arm and a leg.
I remember running a 4 line, 7 day ad, for under $40 in my old area.
Here, the price is well more than that.
Since ads don’t pull too well, I feel that money is better spent elsewhere, so I don’t use them any longer.
Signs, this would depend on several factors as well.
In your area, how long will they last?
Where will you get them? We all pay different prices, and those of us who’ve been in business a while, often have deals worked out with suppliers.
I can tell you this, monetary wise, my marketing budget is the single biggest investment in my business.
I spend money to get the message out there, and make profit in return.
It really depends on your local area’s tolerance level for certain types of marketing, and your ability to be persistent and keep the message out there, daily.
I’ve seen some investors make a good living, spending only a couple hundred bucks per month marketing.
Others I know spend well over $10k/month on marketing.
I prefer middle of the road, and buy long term advertising, paid once a year, and then a few misc monthly expenses.
Over all, I’d say I average between $1k-$2k per month in marketing, with a few months WAY above that.
Like when we use billboards, or television ads.
They cost more.
Figure out what works in your area.
Use a few methods, cost effective methods, and track the results.
when something works, do more of it, and something that does not, lose it, trying something else.
Never rely on ONE method, keep your message out there in several forms, all over the place.
The longer people see your message prominently displayed around the area, the more people will respond.
Market beyond your comfort zone and the calls will come.
Good luck,
Jim FL
Re: Signs and Ads - Posted by Brent_IL
Posted by Brent_IL on August 25, 2003 at 10:54:47:
I think you have to ask businessmen in your area to get a good answer. A weekend “house for sale” classified in the Chicago Trib can run a few hundred dollars.
Re: Signs and Ads - Posted by RichV(FL)
Posted by RichV(FL) on August 25, 2003 at 09:50:45:
Barry,
I pay $42.00 for 7 days in my local newspaper. Thats for 4 lines in the paper and on the internet.
HTH,
RichV(FL)