Re: Rental Market Flooded-Now What? - Posted by Frank Chin
Posted by Frank Chin on November 24, 2003 at 08:06:15:
SC:
The market softened somewhat where I am, in NYC, as well. As everything is relative, instead of 100 to 150 frantic calls on a weekend - we get 25 to 30.
I still rented an apartment out -in one weekend, just this past weekend.
And instead of 33% with bad credit, its over 75%. I always contend that there’s a always a population of folks needing to rent, those renting their first apartment, those moving into the area, changing family circumstance like selling a big home when the kids moved out. I got all of them this past week.
The one constant I heard was owners of 1,2,3 families, my niche, still don’t clean up their units, or rent out tired looking ones, at high prices. Since 9/11, I antipdated a downturn, and rehabbed each unit as it became vacant.
I put in a brand new kitchen in the one I just rehabbed, paying a little more for real oak cabinets, rather than the Home Depot partical board ones. Despite the contractors advice of replacing the ugly ceiling lamp with simply a better looking one, I went ahead and installed “hi hats”, which most folks love. I bought three “hi hats” at Home Depot for $19.95 each, and an electrician charged me $225.00 labor to install it -so what’s the big deal. Then, I had built in under the counter lights for those that may have a problem paying the electric bills that came with high hats.
Then when the appliances were replaced, I got ones a little better than the bottom of the line. I got a slightly larger refigerator than is normally in such unit, a dishwasher $100.00 more than the bottom of the line, plus a self cleaning stove (another $100 above the bottom), also not found in comparable rentals.
So for another $300 or so more, I got the “WOW factor”.
Several doors, and closet doors, were replaced with new “birch” doors. So the unit had the appearance of a high end condo.
We seached thru the papers for the cheapest comparable unit, and advertised it for $100.00 less. I found that there’s always a population of prospects starting with the cheapest ones first. They often expect the crummiest unit, and sometimes ask “what’s wrong with it”?
Our answer "nothing wrong - why don’t you come by and be the judge of it.
So the rehabbed unit just knock the socks off those expecting the crummiest apartment. Ads for units renting for $100.00 more appeared in the papers for two to three weeks.
So I see the power of the market place at work. People want and deserve value.
Frank Chin