Probate/Estate Letters-wording - Posted by Paul

Posted by Redline on February 08, 2005 at 23:14:42:

I’m curious as to what your letters said, and what kinds of reactions you’ve gotten.

Personally I’ve never done a sustained campaign to estates. Certainly no negative feedback.

Thanks,
RL

Probate/Estate Letters-wording - Posted by Paul

Posted by Paul on February 08, 2005 at 18:16:27:

Could someone please suggest “words” and “phrases”, to be used in letters to administrators of probate/estates. Last year I sent out letters but got very negative feedback. Any suggestions on how to approach these individuals would be
deeply appreciated.

Re: Probate/Estate Letters-wording - Posted by David (Los Angeles)

Posted by David (Los Angeles) on February 09, 2005 at 21:49:48:

Personally, I’d just send out a generic “Sell your house quickly as-is, no hassle” etc. letter. No “sorry about your loss” stuff. If anyone calls to offer negative feedback, you have a good shot at being able to convert them into a prospect, if they do have a property they need to unload. You can be sincerely apologetic when they get you on the phone. “Oh, really? I’m sorry to hear that. I guess my timing couldn’t have been worse. I send out hundreds of letters, and it’s probably inevitable that someone somewhere gets one of my letters right after, or right before, a personal tragedy such as yours. You probably have more important things on your mind right now than trying to sell a property, but please hang on to my letter, and if you ever DO find yourself with a property you want to sell quickly, give me a call. And again, I apologize if my letter caught you at a bad time.” Then, shut up but don’t hang up…