prices for billboard advertising - Posted by rs

Posted by jasonrei on December 12, 2003 at 10:34:19:

Obviously it depends on the sign. I know of one huge sign that gets heavy traffic- $3750/mo. A Homevestor told me of one they got, a 14X40 for $495/mo. and apparently it’s a great deal.

There are so many variables with billboards. Location, size, package deal, term of contract, etc.? etc.

prices for billboard advertising - Posted by rs

Posted by rs on December 12, 2003 at 09:31:43:

Does anyone have a monthly ballpark cost for advertising on a billboard?

Re: prices for billboard advertising - Posted by Miguel (N CA)

Posted by Miguel (N CA) on December 12, 2003 at 13:20:25:

rs,

There were a few available billboards overlooking a busy highway in my area that I checked on recently.

The first one was 6 x 12 ft., kinda small and not really close to the highway, but can be seen without obstruction by drivers/passengers for quite some time. $600/month w/one year lease.

The second is 7 x 20 ft, much closer to highway, but is obstructed by trees for the last few seconds of viewing. $800/month w/one year lease.

Then there’s this one that’s 10 x 40 in a prime spot for $3500/month w/one year lease.

All include having your ad designed for you by the company.

All of these are viewed only in the daytime as none have lights. If I end up advertising on one of these, the key is going to be the wording. Since the cars going by are doing about 65mph, I think it’s gotta say something simple with an easy to remember phone number. I guess something like an oversized bandit sign…same colors even.

I sat in my truck one day by this highway just to count the cars that went by one way. About 45 per minute. You do the math for one year.

Miguel

Re: It depends - Posted by Ed Copp (OH)

Posted by Ed Copp (OH) on December 12, 2003 at 10:34:41:

on where you are, and who you are.

Expect your monthly rate to be based on a yearly contract. Also expect to pay for traffic count. You can probably get a billboard pretty cheap, out in the middle of the desert. A bit more at the airport in say Atlanta.