PLEASE HELP......MARKETING ADVICE - Posted by SUCCESS DRIVEN

Real Estate Investing Retail
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Posted by eric-fl on July 16, 2004 at 11:28:19:

Some quick tips:

You can get rid of the line about how you are inspired, and the line that says you are investors, and use them to say something more useful. No one cares about your title, or what inspires you. They only care about one thing:

“What can you do for me?”

Every line on your card, and every other piece of marketing you do, should be answering that question.

Remember, “AIDA” (Attention, Interest, Desire, Action). Those are the 4 elements of a successful advertisement. All 4 should be in every ad you do, (and the business card is an ad, of course).

Talk less about yourself, and more about the client. And remember, don’t sell features, sell benefits. “Real Estate Investor” is a feature, “We can solve your house buying or selling problems”, is a benefit.

Like I said, just a few quick types. Not trying to be harsh, just straight-up. HTH.

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PLEASE HELP…MARKETING ADVICE - Posted by SUCCESS DRIVEN

Posted by SUCCESS DRIVEN on July 16, 2004 at 10:52:16:

hello fellow investors

please give us your opinion on our business cards.is it any thing that you can suggest that may help? Thanks in advance for all your replies.

“We`re Inspired By Helping Others Help Themselves”(very top)
John & Jane(middle of card)
Real Estate Investors (middle of card)
WWW.JOHNNWINS@HOTMAIL.COM(middle of card)

P.O.BOX 4738(far left) (bottom)/ phone number(far right)
City/State zip(far left) (bottom)/Free Consultation(far right)

“WE BUY HOUSES CASH OR TERMS”(very bottom)

(the business card is of course centered)

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Distribute your business cards here for … - Posted by Gerhard

Posted by Gerhard on July 16, 2004 at 20:47:55:

I could not agree with Eric more.

The only reason why a seller will call you is when they see a benefit you can offer:

quick closing
no contingencies
cash
fair offer

Business cards are great and a cheap way of getting the word out.

Try and get a school kid to distribute a 1000 per week at the mall. This can get you a deal and some leads that you can add to your database.

This is a shotgun approach but cost effective.

Considered targeting attorneys ? More focused and no competition.

www.marketing-to-attorneys.com

Hope this helps

Gerhard

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Re: PLEASE HELP…MARKETING ADVICE - Posted by asdf

Posted by asdf on July 16, 2004 at 17:37:46:

Drop the “WWW” in your email address (WWW.JOHNNWINS@HOTMAIL.COM) www is for a website, not an email address