newbies and foreclosures (long) - Posted by MSchmidt (IL)
Posted by MSchmidt (IL) on August 17, 2001 at 22:10:03:
First off my name is Mike and I am a newbie =)
I post this hoping it will help other beginners in this business. My background is sales and marketing and all through my career in this business I have seen these canned sales pitches and corny lines like the typical car salesman line…What will it take to get you into this car today?
For the most part I have always ignored these things and worked deals my own way, that to me at least, seemed more tailored or original. Why I do or did things this way I guess is because to me, they seemed more real. Like the other person didn?t hear them before so they would not feel like I was just another salesman.
I get a lot of calls from my ads from people facing foreclosure. My approach has always been the same, explaining in basic terms the ways I might be able to help them. For the most part they all seem some what interested. Some are ready to sign right now, but these folks also seem to think they will get $10K or so in cash as well.
Some of these deals DO have the room to pay this kind of money, but lets face it, we would rather pay little or nothing. Not to mention if we kept giving away more than we can take back in consideration money, we will be out of seed money quickly.
I don?t know why but two weeks ago it finally hit me. Just slap these folks right in the face with reality and if it sticks great, if not you have saved yourself a lot of time. My how things have changed!
I now start off like most of you might, by asking basic questions…why are you selling? What are your current payments? How much do you owe…etc. As soon as I get the “well we got a foreclosure notice, are XX months behind…blah blah blah” I stop and ask if they completely understand what is going to happen if they do not bring this loan current. Most say “yes, they are going to take my home”.
This is true but now is the time to see if it sticks. I now reply. " Yes, you are exactly right. Not only are they going to take your home, they are going to file a judgment against you for any loss they might have when this is all said and done with, then they are going to report this to the credit agencies and destroy your credit and on top of this YOU ARE GOING TO STILL END UP WALKING AWAY FROM YOUR HOME WITH NO MONEY!!!
That last line has had more impact on the calls I get than anything I have seen. All of a sudden that $10K they THOUGHT they might get seems like a bad dream. At this point I mention that I MIGHT be able to give them some walking money so they can at least secure an apartment until they get back on their feet and the best part is I will get their loan current. Also the way it works is they will get the benefits of having a solid payment history on their credit report since I will be making them ON TIME EVERY MONTH.
“Does that sound like something that might interest you?”
YES= When can we get together
NO= Ok, thank you for calling
In the last two weeks i have had 6 foreclosure calls and 4 set appointments with 3 signed agreements to purchase. Now these deals all seem to have their own little quirks and might not turn into much, but its a lot better ratio than I had prior to asking those boring, old canned questions. Bottom line is these canned lines work, don?t be afraid to use them!.
Hope this helps someone.