Posted by Yves on February 11, 2004 at 24:27:05:
I to agree with postcard over letters.
My most successful mailer has been from trifold thats I made up using a desktop publishing program.
I use bright colors and send it out without an envelope.
I use a sticky to keep it from oppening. My headlines are on the oposite side of the address and my content in the inside flap which helps a little with the privacy issue.
Easy Up
Letters VS Postcards… - Posted by Pam
Posted by Pam on February 10, 2004 at 17:19:35:
When reaching out to preforeclosure homeowners, which do you feel is more appropriate, a personal letter or a postcard offering your service? Seems like the postcard is so public, insensitive. Thanks
Re: Letters VS Postcards… - Posted by jasonrei
Posted by jasonrei on February 11, 2004 at 07:30:33:
I hit em with 2 postcards, a letter, and sometimes a personal visit.
Letters cost me .45 each, plus my time in handwriting the address (I REALLY need an assistant). So if I send out 200 per month that’s less than $100 up front, plus my time. I get 1-3 calls.
Postcards. they get 2. combined cost is about the same as the letter. get more calls from those. i’ve never gotten a call on the letters more than 2 weeks after mailing. I’ve gotten calls from a postcard MONTHS later.
I can understand wanting to send out a personal letter and all. For most folks, if they did that for a yr and got 1 or 2 deals, that’d be good enough.
I don’t do that. Think it’s better to go through larger numbers and not baby people with little handwritten notes. know what i mean? Seriously, I don’t want to deal with people that are kinda-sorta looking for maybe a way out if they can get their price and if they like my smile. I want the ones that NEED me, that see me as the guy that’s gonna take care of it all so they don’t have to worry anymore. Anyway, that’s how I choose to operate in MY market. That’s because notices here aren’t filed til late in the game, and then it’s a mad rush from a bunch of invesotrs to scoop up the deals. I’ve gone to doors and seen as many as a dozen different flyers and postcards from investors that had been there before me.
Oh, so to answer your question, I don’t know which is more appropriate, but I’d say postcards are more effective. Yes, postcards are insensitive, but letters seldom get a second look.
Re: Letters VS Postcards… - Posted by rehbber_pa
Posted by rehbber_pa on February 10, 2004 at 21:06:47:
The ‘opening’ rate for unsolicited mail is
low (probably 5% or less). If your letter in
the envelope gets tossed in the trash can 95% of the
time without even being opened, that (obviously)
doesn’t do you any good.
A postcard only takes 1 second to flip over and see
the ‘ad’. Sure - a high % will still be tossed, but
A few things you can do to increase your % of the
recipient actually opening the letter are -
hand address the envelope (time consuming, but it
will help) and use a stamp instead of a bulk mail
meter.
I’m very busy, so I just use postcards and the
postal meter. This allows me to get out maximum
number of mailings. Impersonal - sure - but quick
and efficient use of money and my time.
I get plenty of calls this way.
Re: Letters VS Postcards… - Posted by Todd in Florida
Posted by Todd in Florida on February 10, 2004 at 20:53:59:
postcards