How to optimize the benefits of working leads… - Posted by Rick, the Probate Guy
Posted by Rick, the Probate Guy on November 14, 2008 at 14:51:18:
Probably your best plan is to learn to separate the “wheat from the chaff” as far as leads go and have some sense of which ones have merit and which ones do not.
When you get “no deal” leads, whether by you or your associates, don’t waste another moment trying to kid anyone about it. Do NOT work on marginal deals; it’s unfair to the client and a poor use of time for you. Also, you’ll get a bad rep as a time waster among your associates if you throw them bones with no meat, and that won’t feed them or you!
As for what makes a deal, that’s where your skill will come in, escpecially as you grow and become more adept at becoming an opportunity detective. You should have good intake forms (lead sheets) too so that you can show your associates where the merit is with the least possible effort. If you fail to do that, your leads will get neglected and you’ll fail all around.
The concept is called “Dealflow” and it’s important that you continue to develop the relationships with the other people that work the deals that don’t fit your criteria. You DO have specific criteria, don’t you?
When working your Dealflow, you’ll have various reciprocal arrangements, where legal, to refer business back and forth, perhaps either making a piece (maybe even only a small piece) of the deal. Sometimes all you may gain is goodwill, but no cash. THat might be more valuable that a paycheck, depending on the relationship. Don’t worry too much about JV’s yet. Once you’ve developed a sense of the value that you truly do, in fact, add (or bring to the table) you’ll know what that’s worth.
IN the meantime, leverage your ability to attract deals with merit along with the ability to build solid relationships with associates that will perform for both you and your clients. That’s really valuable.