Posted by Nate(DC) on August 05, 2002 at 12:32:17:
My thoughts:
Sounds like the agent may not be doing her job too well. She knew what the location of the property was when she took the listing. If she can’t sell that property, at that location, at that price, she should have told you so up front and let you either pick another agent who thought they could, or recommended an adjustment to the price or terms so as to make it competitive.
I don’t think the national ads are useful. Roswell is probably too small to attract interest beyond its local area.
I think a targeted direct mail campaign would be a good idea. Or perhaps large ads in the local newspaper. Try calling the local Chamber of Commerce and Economic Development offices. They often know of, or can at least keep an eye out for, businesses that may be relocating or expanding. Also, you may want to see if the location is more appropriate for a different type of market. Roswell is about 50% Hispanic. Maybe your location is too far out for a white-collar office, but would be good for a Mexican grocery store or something like that. See if there’s a Spanish language newspaper, Chamber of Commerce, or realtors in the area that you could go after.
And don’t worry about being far away - those can all be done by mail and phone, and frankly, are the kind of the stuff the agent, if she’s doing her job properly, SHOULD be doing anyway. Don’t feel bad about calling her up and giving her suggestions - after all, whatever she’s doing now isn’t working.
Good luck. Let me know if I can advise in any other way.
NT