Posted by Elaine on July 09, 2004 at 06:01:06:
Kalonji,
Your marketing has to let people know that you’re looking for handyman specials. It’s going to be up to you and your associates to assess the rehab costs and make offers that fit within your lenders’ guidelines. It’s also up to you to figure out how much you can spend on marketing.
Have you tried running classified ads, “We Buy Ugly Houses” or “Handyman Specials Wanted. Quick Cash. Call xxx-xxxx” or something similar to that? Run these ads in daily, weekly and Thrify Nickle newspapers. You could also post flyers; create & distribute business cards; scan neighborhoods for abandoned or vacant houses with overgrown yards and track down the owners; do direct postcard mailings; post bandit signs; or even put magnetic signs on your car doors.
Depending on where you live and your marketing budget, you could also do radio spots and billboards. If you live in a metropolitan area, this will cost a small fortune. If you live around small towns, this kind of marketing could be very affordable.
Market consistently and they will come…
Elaine