Cost of running ad in newspaper - Posted by Marty

Posted by Doug (ON) on October 17, 2001 at 21:25:31:

I just send to all the FSBOs and FRBOs. I’ve used postcards, and now I’m giving letters a try since the postage is the same for either here in Canada.


Cost of running ad in newspaper - Posted by Marty

Posted by Marty on October 17, 2001 at 11:47:53:

Hello all,
I’ve done a couple of wholesale flips and I am interested in taking the next step. I want to advertise in my local paper under the “Real Estate Wanted” section. After reading several books and programs, most of the gurus say if your for real you should advertise every day not just an occasional weekend. I called up my local papers rep and asked for prices of running a “I BUY HOUSES” ad. I asked for discounts, bulk ad rates, long term discount, etc… The best she could do is a 14 day ad that runs $270.00. So for the month I am looking at $560.00. Seems a little steep for me but I do have the money to run the ad. If I just run the ad on the weekends it will only cost me $240.00 for the month. Weekends there are about 10-12 listings for this type of ad. Weekdays there are only 2-4 of these type of ads.I am wondering if I should pay the extra money to run the ad every day? Your thoughts are greatly appreciated.
Tahnk you

That’s cheap - Posted by Nick

Posted by Nick on October 17, 2001 at 20:10:51:

Only $570 what a deal. In Houston it is $700 a month.

Re: Cost of running ad in newspaper - Posted by MSchmidt (IL)

Posted by MSchmidt (IL) on October 17, 2001 at 19:37:39:

I asked this same question about a month ago, feeling I was paying to much for my ad. Mine is under $200 a month. I run it everyday and would say that 99% of my calls come during the week, I average about 5 calls per week, some no calls some weeks 10 calls.

I think people try to forget their problems (like a problem home) on the weekends.

Re: Cost of running ad in newspaper - Posted by Doug (ON)

Posted by Doug (ON) on October 17, 2001 at 12:35:56:

That’s almost to a dollar the same rate I’ve been quoted lately. Oddly, when I ran my ad last year, they gave me a killer special: something like $250 which included a daily classified, a display ad each RE day (Saturday for my city), plus an ad in the their weekly freebie delivered to every home.

Personally I didn’t find much success from newspaper ads, maybe I didn’t run them long enough or use the right wording. I’m thinking about trying something again though, we’ll see.

For me, I can mail more than 1,100 sellers for $560, and from that I’d expect to get at least a couple of deals. I certainly never got 2 deals a month from my newspaper ads!


Re: Cost of running ad in newspaper - Posted by GL

Posted by GL on October 17, 2001 at 12:24:36:

I live in a small town so it looks high to me. But if it is a big city daily maybe that is the going rate. Is it for an ordinary classified ad? That is all you need, maybe with some bold headlines. You don’t need a display ad.

If you are in a big city is it possible that the ad will bring you one solid deal in 2 weeks and that the deal will net $5000 $10,000 or more? If so I would say it’s worth it.

If you don’t have much money are there cheaper papers like Bargain Shopper, Penny Saver etc? Some successful investors use those papers only and get enough deals to keep busy.

Re: Cost of running ad in newspaper - Posted by Russ Sims

Posted by Russ Sims on October 17, 2001 at 12:10:33:

I noticed a significant difference when I switched from Sundays to daily…look at the ads in your local paper that run daily; have they been there for a while? Bet they have. Pretty much says that those investors have found it worth while to run daily, and you will, too.
Good luck

Re: Cost of running ad in newspaper - Posted by Joe M.

Posted by Joe M. on October 17, 2001 at 20:49:03:

Hey doug,if you don’t mind sharing, how do you target your mailings? what type of mailing pieces do you send?
thanks for your time, JOE