Posted by DB on June 22, 2002 at 13:25:22:
We have used billboards, they just said “We Buy Homes” and then our 800 #. We had our website at the bottom, but I would suggest NOT putting it on there. More people seemed to go to the website than call.
The first day they went up we got 8 calls, and it just got better. Location is a MUST!!! Average weekly calls were about 15-30 calls.
HTH, dave
Billboards - Posted by David
Posted by David on June 21, 2002 at 21:46:54:
I have been thinking about putting up a billboard lately, then yesterday a very, very, good location, came open, I mean very good. Does anyone on here have one. If so could you tell me how well it does? Also what might be some could ideas for a design. Short and simple, like WE BUY HOUSES and a phone number, or more colorful and details.
Any suggestions or answers would be great.
Thanks
David
Just one? - Posted by Jim FL
Posted by Jim FL on June 22, 2002 at 13:26:21:
David,
Unless you are living in a small town, and there is only one billboard, I would not suggest just one.
A waste of time in my opinion.
The only effetive way that I’ve used them was to get a whole mess of them all around the area, covering most major thoroughfares leading to and from the area.
Repetition is why Billboards work, when they work, in most cases.
Honestly, I’m probably not going to be using them any longer because there are MUCH more cost effective ways to market in my opinion.
But hey, if the thing is cheap enough, try it out.
Just understand that you will not be able to tell just exactly how effective it is with one month of exposure…you should have it out there for at least three to get a better feel for how it pulls.
Good luck,
Jim FL