Billboard Messages To Attract Motivated Sellers - Posted by jshel

import · January 23, 2004, 9:17am

Posted by andy_pa on January 24, 2004 at 19:09:55:

What do you mean by bandit signs?

I’m new at this and I’m looking and listening to the experienced investors around here for good marketing ideas.

thanks

import · January 23, 2004, 9:17am

Billboard Messages To Attract Motivated Sellers - Posted by jshel

Posted by jshel on January 23, 2004 at 10:17:39:

I’m contracting to put up some billboards to test that marketing medium in my metro area.

I’d like input from others regarding different BillBoard Messages that you have seen or used yourself in BillBoard Campaigns looking for motivated sellers.

I know that there is a national franchise that uses:
“We Buy Ugly Houses”, I don’t buy ugly houses necessarily and I can’t use that anyway, not being part of the franchise.

Thank You In Advance For All of Your Input

import · January 23, 2004, 3:33pm

K.I.S.S. approach is best - Posted by Jim FL

Posted by Jim FL on January 23, 2004 at 16:33:37:

JJ,
Remember this, the most attractive word in advertising to people seeing your message, is the word “FREE”.
I’d include that in your message.
Tell folks what you do, and where to get ahold of you for a FREE consult.

Simple, easy to read and remember, that is what a billboard should be, IMHO.

We Buy Houses!
Free consultation.
Call xxx-xxx-xxxx TODAY!!

You really don’t need to be too catchy, and from my experience, the folks I buy from ask all the time, “Are you the WE BUY UGLY HOUSES people?”
When we say, “no”, they usually say something like, “Good, because my house is not UGLY, I just cannot afford to keep it.”

I will give another piece of advice regarding billboards too.
Something I learned then hard way…
Do NOT put a website on the board if you want to take calls and talk to sellers.
I made the mistake of not following the advice of a good friend, and placed my URL on my boards.
Sure, website traffic increased, but not calls by any large number.

I know someone else who uses billboards almost exclusively, and he does not have a URL on his.
He gets decent calls and plenty of deals…just from his bollboards.

Anywa, my two cents, keep the change,
Jim FL

import · January 23, 2004, 10:37am

Re: Billboard Messages To Attract Motivated - Posted by Rich Hyams

Posted by Rich Hyams on January 23, 2004 at 11:37:59:

I was thinking of something that played on that. I am not sure how obvious it can be without getting in trouble. Currently, my truck signs, bandit signs, business cards, etc simply say “We Buy Houses”.

We buy unpleasant houses

We buy unattractive houses

Cash for your not so ugly house

I guess its a choice between ‘stop foreclosure’ and ‘cash for your house’ or some varience of either. I don’t really see any cute way to say it and I think I am just going to stick with ‘we buy houses’ for a while.

import · January 23, 2004, 4:34pm

Now who… - Posted by David Alexander

Posted by David Alexander on January 23, 2004 at 17:34:20:

was that good friend…

Hope all is well…

David Alexander

P.S. what about the Van/truck… never heard ??

import · January 23, 2004, 5:30pm

Gee, I wonder… - Posted by Jim FL

Posted by Jim FL on January 23, 2004 at 18:30:20:

David,
Good to “See” you on here my friend.
Yes, that friend was you sir.
Should have listened.
Oh well, a few thousand bucks for billboards didn’t hurt too bad.
Thank goodness for bandit signs, they work, with a URL or not.

Take care, and hope all is well with you and yours,
Jim FL