Realtors will run ads trying to build a buyers list and that is exactly what your ad sounds like. I would have told the person that you don’t have a 3 bedroom available currently, but you can put them on your list to call them back when one comes available.
As for your ad, I think that the only reason you got one call was that it is too wordy. Keep it simple.
I like Ron LeGrand’s ad the best:
LEASE PURCHASE (in bold letters)
Dunwoody, 3/2, 1689 SF, (he puts the city house is located)
2-car Gar, Pool, $149,000
555-5555
Keep it simple. Your ad really sounds like a realtor and some people just don’t want to deal with realtors. Try making the change and see if it works. He also suggestions not mentioning the down or monthly payments. This way you can ask them how much they can pay a month and down. Let me know how you do.
We ran this ad this weekend, it has generated one call of someone looking for a 3 bedroom.
What’s wrong with the ad?
NO Bank Qualifying
Rental Purchase
Looking for first time homebuyer that wants pride of ownership. As little as 3 payments get you in. Charming
2 bedroom; Completely renovated; new HVAC system; good
neigborhood. 555-5555