Posted by Bank Negotiator on August 07, 2008 at 07:14:31:
This campaign is being run from a Short Refinance perspective. So I’m marketing to the list as any other mortgage broker would who mails to these lists.
If they respond and I can’t get them done because they have waited too long to call, have no job, or other factors beyond my control, then I switch gears and mention attempting a short sale.
30,60,90 day late lists? HELP! - Posted by ChrisNC
Posted by ChrisNC on June 06, 2008 at 13:22:29:
Hello All,
I am considering signing up with a list broker to get access to borrowers who are 30,60,90 days late on their mortgage payments. I have a direct mail campaign I have been using for other types of leads and would like to target these borrowers.
Before I do I would like to get some feedback on those who have been using the 30,60,90 late lists.
Who do you use and what are you paying for the leads?
Are there restrictions on who they can sell these leads to?
What type of response rate have you been achieving?
With your mailings how often are you mailing to this list?
Do you notice a jump in response after a specific mailing?
What type of questions should I ask the list brokers to make sure I am getting reputable company and to verify the data I ultimately receive is clean and accurate data?
Thanks for your help!
ChrisNC
Re: 30,60,90 day late lists? HELP! - Posted by Bank Negotiator
Posted by Bank Negotiator on June 07, 2008 at 15:21:14:
I use blackbookdata for my lists. The names cost .25 to .35 cents each. More if you start adding more filters.
There are restrictions on these list. It’s live credit pulled data which has laws attached to it’s use. Marketing using these leads is suppose to have a “firm offer of credit” attached to it.
Currently I’m getting a 3.8% response rate on a 1-shot mailing.
Just doing a one-shot mailing right now. I feel ashamed of my lack of follow-up. I’m slammed with the leads I’m getting from one-shot…so I havn’t implemented multiple-steps.
There is no way to verify the data you receive. Your verification comes from your response. Even the best data is oftentimes dirty. My most recent list was for people 60-89 days late (not 90 days late) in my area who owed 270+ in combined loan amounts. I’m getting responses from a few people that are not behind on payments as well as some people 5+ months behind. The list broker buys from Equifax so he has no control over what they give and he admits that there will be some “play” in the list that he gets from them. I really don’t care because my response is off the charge with this type of list. Easily the hardest-hitting campaign I’ve done.
Re: 30,60,90 day late lists? HELP! - Posted by Aaron Smith
Posted by Aaron Smith on August 07, 2008 at 07:06:38:
Thanks for your kind words - we try hard to manage expectations and provide a quality product. If anyone has questions, they can check our website out and make sure you mention you came from this website, www.blackbookdata.com
Re: 30,60,90 day late lists? HELP! - Posted by Sam Far
Posted by Sam Far on June 24, 2008 at 12:17:27:
Looking for 30 day and 60 day late leads in CA.
Please advise on prices and a sample list if possible.
Thank you,
Sam
And what are you fishing for…? - Posted by JT-IN
Posted by JT-IN on June 08, 2008 at 08:46:04:
What product or service are you providing to these respondents…? Investor (Angel) services or mortgage / refi…? Or, other…?
And, how do you keep from running afowl of the laws that pertain to mkting based upon these live lists and sensitive data…?
Just curious…
Re: 30,60,90 day late lists? HELP! - Posted by Bank Negotiator
Posted by Bank Negotiator on June 24, 2008 at 12:26:31:
Call Aaron @ Blackbook Data. (He’s the Owner)
888-818-3282 ext: 111
I just ordered a new set of 30 Day Lates today. I’ll be droping mail pieces the Tuesday after the Holiday (ALWASY drop your mail on a Tuesday) and will have about 38 leads over the course of 14 days.
Tell him Brian Kurtz sent you.