Posted by eric-fl on June 24, 2003 at 08:33:01:
I’ve done both. Under “houses for sale”, you’ll typically get more qualified, but fewer calls. However, these people are usually looking to buy, not rent or lease, so you need to sell the lease/option as a viable method of owner financing, rather than as a “try before you buy”. Ads under the “rent-to-own” section will almost always net more calls, but these are typically just straight tenants looking to rent. When you start explaining about lease/option to them, even in layman’s terms, they usually come back with just wantin’ to rent. In spite of the fact that the ad says “Rent to Own”. It’s amazing how many people don’t even seem to read that well.
You might have better luck with signage. I’m not saying not to use classified’s for L/O - you should use whatever works in your market, and you won’t know what that is until you try it. But L/O, especially in the current low interest rate climate, can be a tough sell, so use everything you can.