Now we have… (bring a sack lunch) - Posted by David Alexander
Posted by David Alexander on July 25, 2007 at 12:18:26:
the making of a good thread… It’s been along time since I’ve seen contrarian view points on worthy topics around here… Back in the day it was nice to see Piper swingin’ it out with whoever… with a chime in or two from Alcorn and Garcia… (not that this post is anywhere near that type of caliber)
Ok,…
- The thinking that no one can do it better than I is the thinking that keeps most from building a successful buisness beyond themselves… RE or otherwise.
It’s actually an emotional line of thinking to fullfil your own self gratification and protect your self worth… and serves no puropose to build what I call a real business, one that runs itself… while you (the owner) monitor and create more systems… from at times a remote location… whilst enjoying some of what life has to offer.
If not… you just have a job… Albiet a highly paid one when doing real estate deals… but, nonetheless a J O B… and eventually all jobs wear you out, and you get burned out… imagine if you get burned out after being highly successful in real estate and don’t want to do more deals or talk to more sellers… Your income stops… That sucks…
Building a bonafide business (one that works for you) is one of the best ways to create a cashflow stream. Building a business that buys your investments is taking it to the the next level…
Building a business that both creates income, buys your investments and then becomes an investment in and of itself is taking it to an even higher level… You can’t do that by wroking in the business.
Ok, on the point about credibility, trust… Again, not true… That’s why your work with with truly motivated sellers… They just want a solution… and they will work with anyone that provides that solution… In fact, back at my office as we speak… We have deals working that I’ll never see the properties… and I’ll never meet with the homeowner… He’s dealing with my people and he’s signing off on everything that’s needed… simply because he’s motivated…
If we were worried about that credibility thing… could log testimonials from deals as we do them… record conversations… take pictures of the successes… sure… the business should take a life of it’s own.
The point is I doesn’t have to be you… and if you ever want to grow your RE business or any business for that matter… You have to get your entreprenurial butt outta the way.
- Over the long haul “a business” that markets will crush a business that doesn’t… referral type business is not something you count on solely as your only type of marketing… Real marketing systems is what should create the business and the refferal stuff is a residual effect of doing good business, of treating people right…
So, the business that markets will continually outdo the business that doesn’t… exponentially… especially because if the business preforms as it’s supposed to… the referrals become that residual reward… exponentially as well…
This business is a hard one to build referral deals… as typically homeowner that are motivated are in a situation that’s embarassing… and they aren’t going to talk to their next door neighbor and have a conversation that goes…
Oh yeah… I just talked to Steve and he’s going to save my house from foreclosure, man he’s great… you know…
And the nieghbor says… you know I’m getting behind on my house… and I’m gonna be facing foreclosure as well you think that steve guy might buy our house too…
It ain’t gonna happen… It’s hopefully a once in life time type of situation happening to them… and they ain’t talking about it if they can avoid it.
And steve… I know you’d like to believe that they’ll refer someone to you… but, they don’t remember you from adam…
And if you talking about referrals from partnerships deals… with that 40/60 type split thing… How much money are you losing by being lazy and not creating a solid marketing machine and system…
In the real estate industry it costs us less than 3%… and usually less than 1% when niched… to market compared to a minimum of 10% for most industries…
So, on a deal that you get from a referral partner… that your going to make 25k on… it cost you $10,500…
If you doing just a meazly 6 deals a year… that’s over 60k…
For 60k… You could hire one or two bad to the bone employees and fire up your marketing… (throw some money at it) and they would make you 10 times that amount back while freeing up your time…
- Ok, Now I gotta disagree with you…
I’m from the group… that goes… “Fire, Fire… Ready… Aim… Fire… Fire”
For getting started, I rarely have any kind of business plan…
Heck… that’s how ended up with BanditSigns… it was a just a whim to pay for my marketing… now it’s a multimillion dollar thing… that adds more to my overal plan… had I stopped to create a business plan, I assure you it wouldn’t be so…
Instead, however, I have strong commitment to my written and life goals…
And I know that each biz I build fits into the overall plan…
And as we do deals they fit into the plan for the business…
Or for the personal portfolio… for the overall life plan…
I did, however have a small stint in the beginning where I did deals… just for the sake of doing them… That’s a huge trap to avoid…
David Alexander
P.S. I’d rather make $1,000 a month with none of my time than $5,000 a month with even some of my time involved.
The former is repeatable, the latter cost you time and money.
P.P.S. We all have our own plans and ways to get there… and ain’t none of us wrong…