Investor Idea of the Week - Posted by Tim Jensen
Posted by Tim Jensen on June 23, 2001 at 23:03:09:
The topic I would like to discuss this week is business cards. In the past, there has been a lot of talk on here regarding the best kind of business cards. There are so many choices: color, two-sided, tent-shaped, tri-fold, oversized, simple, complex and homemade to name a few. I think that people put too much emphasis on their business cards. I saw a lot of business cards at this years convention. There were a couple of neat cards, but none impressed me enough to do business with them based on their business cards alone. My point is: A business cards should NOT be a selling tool, but a way someone can get a hold of you.
Here is my opinion of a good business card. I think that you should have a business card that tells the person, what you do, your company name, phone number, your name and fax number or website address period. I think that it should be a simple layout, cluttering your card with a bunch of information is not pleasing to the eye and someone will be less likely to read it. Colored paper is another thing that I think is pretty much worthless. Now, a different shade is okay, but come on a bright orange or yellow card is tacky. Now a colored text business card is fine (what I mean is the text has two colors). I think that a small logo is alright too, just make sure that it is related to the real estate industry. A palm tree on a real estate investors card just doesn?t look right. I have seen a lot of business cards with the person?s picture on it. Once again, I do not recommend this, unless of course you are real pretty and use a high quality photo. There is a mortgage broker in my area that uses his picture, he is a real nice guy, but his picture makes him look like unfriendly. So, I would pass on the picture if I were you. Finally, you have choice of having your card printed, printing them on your computer and free internet business cards. Computer generated card and free business cards on the internet are real bad. Who wants to do business with someone too cheap to pay for their own business cards. I sure don?t!
In closing, I hope that you have a better understanding of what makes a acceptable business card. I happen to get my business cards at Office Depot for $10.00 per 1,000. They are all white with black text, no logo or color. The lay-out is simple and easy to read. It says: WE BUY HOMES and has my name, company name, address, phone number and website. I have had no complaints as of yet and the people I give my business card to do call me. The only thing that I would change on my next order of cards is to put a small logo on there. I know that there are some out there that will disagree with my opinion and that is fine. Like I stated before, this is just my opinion and I am only writing about what has worked best for me.