Posted by Matt (MPD) IL on July 12, 2002 at 20:07:42:
Ken,
I’m not sure with regard to the state laws in NJ but only licensed individuals here in IL need to worry about “puffing” thier advertisements. There is a list of words that the newspaper will not allow anyone to use and most of it is due to protected classes but you can ask them for a list and they will be happy to give it to you. Other than that, just don’t lie. If it IS convenient to NYC bus and train or it IS within walking distance of the new school you shouldn’t have any problems. You’re only going to get into trouble if you word the ad so as to sound discriminatory or flat out lie.
Matt Yohnk
MPD Investments Inc.
myohnk@mpd-investments.com